While 15% of India's investing population is a pretty thin amount, Kotak securities tried to capitalise on its reach in the markets with a bland ad for its brokerage on financial TV..The 10-15s spot ( likely the 30s standard, swishes past you with a sickening impact in the stomach. That Asia's best Capitalised Market represents only 3% of its population and is targeted more at online connossieurs that are also not more than 15% of India's population..does not bode well for our market depth. With taxchanges in Mauritius, the proportion of retail investors in the market will hopefully change for the better
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