As witnessed by the young boyish silky holi lllama of Unilever soaps in India, Gopal Vittal and of course Paul Polson and Nitin doing the rounds with the same mint (livemint.com) business paper this last week, HUL has been facing a saturating market in HPC ( Home Personal Care ), its fave brands despite the extent of branded retail being miniscule in Indian consumer's reach. Having lost upto 600 basis points in market share in different product categories they are supposedly making a comeback at the expense of P&G and its Tide and other mid market brands. They have done so by carrying the consumer rights story of HLL (HUL) to the extreme and insinuating on TV while claiming the same outside and in court that Tide is misleading consumers with lower quality products and misleading claims of quality.. They remain unrepentant but this age of HUL management is unlikely to be the global leaders as espoused by Keki Dadiseth, Vindy Banga and now Vittal's super senior Sanjay Khosla who is leading his cheesy fight for Kraft after having lurched off from Fonterra for the Mac Dip.
unilever has almost given up the fight during the recession and its comeback stuck in court while P&G would now be spending $500million on Feminine Hygiene and Pampers ads have already started doing the rounds.. See what happens? Though strangely, they have not extended there BOP market efforts in India to global memes of P&G like Bounty 's sponsorship of Sports and that by other brands leveraging NFL last year..Chicken?
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